Feeling stuck in a rut? Don your marketer’s hat for the day.
Being a recruiter is in many ways similar to being a marketer. As much as the marketer matches customers with available goods and services, the recruiter aims to match job opportunities with qualified candidates. Both of them need to present their company in ways that are attractive to their target audience. So it’s no surprise that savvy recruiters don’t just aim to act like marketers; they’ve learned to think like them too.
In one of our recent articles, we covered the basics of recruitment marketing. Now it’s time to find out about some powerful habits for recruiters that can help you follow in the footsteps of successful marketers. Try these six proven habits to become a better recruiter today.
1. Pay Attention to Job Seekers’ Needs
Understanding human needs is the foundation of both marketing and recruiting efforts. Your career depends on using psychology to identify and attract the talent your company needs to be competitive. Focusing on your own needs, however, won’t make you successful — you need to focus on your audience’s needs.
Marketers understand that the needs of individual consumers transcend theirs. Customers will only act when they recognize what a product or service can do for them. Similarly, you should get in the habit of concentrating on what your company can do for job seekers. Sell your job openings to them as a solution to their problems, not yours.
Finding out what products and services customers need lays the foundation for marketing success. This knowledge helps marketers craft customized messages that resonate with their audience. Recruiters should operate the same way, learning about their ideal job seeker and customizing tone and messaging for that person and where they are on their candidate’s journey.
2. Act Professionally
Marketers know they represent their company to customers, so they always cultivate professional attitudes and conduct in their communication with the outside world. You should do the same thing. Candidates sometimes don’t know much about a prospective employer, so they base their opinions on you. Emphasizing professionalism will result in your success just as it does for marketers. Make a good impression on everyone you meet, and you will attract professional recruits.
As a recruiter, you communicate with candidates a lot, so make sure to always obey by the rules of professional conduct. Personify the values that your company promotes by promptly keeping your appointments and dressing appropriately. Be careful to use correct grammar (a plug-in like Grammarly can help) and tailor your tone to your audience when speaking and writing. Respond to everyone who responds to your recruiting efforts to help build positive sentiment for your brand in the job market.
3. Be Friendly and Respectful
Marketers know that sterile, robotic speech turns people off, so they develop friendly and respectful habits that make their customers feel at ease. You too should always have a positive mindset and a friendly demeanor that makes people feel comfortable.
Even when you’re having a bad day or feeling angry or tired, discipline yourself to treat people with courtesy and respect. Candidates will be respectful when they see that you refuse to allow emotions to interfere with your relationships, and they will view your company as a stable organization that always puts people first. Therefore, never forget to put a smile on your face.
4. Pursue Education
Make lifelong learning your habit, just as marketers do. Draw lessons from Mahatma Gandhi, who said: “Live as if you were to die tomorrow. Learn as if you were to live forever.” Professional development never ends. Global competition and challenging economic times requires that you have expert knowledge about your industry and company, so learn everything about the positions you aim to fill.
Don’t ignore personal development either — technology has made education more accessible than ever. You can enroll in formal online classes to work toward a degree or take advantage of free opportunities such as MOOC. You can also read educational websites and online books, attend webinars, download useful apps, and many other things.
There are always conventional ways — go offline, read a book, or meet with a successful recruiter. Your continuous learning experience will make you a better person and help you have sufficient depth of knowledge to respond to unexpected business circumstances.
5. Seek New Experiences
Marketers keep an open mind and do new things to keep their creative juices flowing. Develop a similar habit and you will find that you regularly get fresh ideas that make you more efficient as a recruiter.
Try taking a new way home or ordering something unusual to eat. Even the simplest things, such as moving the furniture around in your office, can stimulate your mind in ways that promote innovation. Consciously avoid reusing worn-out solutions during problem solving, so you can stretch your thoughts and learn from new experiences. Experiment with new technology and apps to find out how they can enhance your job performance. Whatever you do, always try to break your routine.
6. Keep Going
Marketers have developed perseverance as a habit, and you should do the same. Setbacks occur as a part of life, so blast through them with self-discipline and determination. Like a marketer, compete with yourself (not others!) to pursue continual improvement. Learn from your mistakes and failed strategies, and emerge from such experiences stronger and wiser.
Set yourself incremental goals that will lead to fantastic future achievements. Maintain a balance in your work that will help you form amazing relationships as a recruiter and become a spectacular, resilient individual. Just remember to never give up.
Will You Try These Marketing Habits for Recruiters?
As you’ve probably noticed, some of these habits are people-oriented, whereas others are self-oriented. While it is important to pay attention to the needs of others and always be respectful, it is equally important to take care of yourself by constantly learning, experiencing new things and cultivating a positive mindset.
Successful marketers have mastered all those habits. To be at the top of your game as a recruiter, try following these six tips for a better and more fulfilling career.
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Natalie Smith, a Seattle-based copywriter, enjoys writing about marketing, social media, customer service, and business in general. You can reach her on Twitter: @