Chatbots have a bad rap. That’s because the early iterations of chatbots weren’t really, well, bots. Rather, they were hard-coded instructions that allowed users to choose their own adventure as long as that adventure lived within the constraints of those aforementioned instructions. But while chatbots are not yet at the point where humans can have seamless, never-ending conversations with the bot (and think it’s a human, a.k.a pass the Turing Test), they have become advanced enough to the point where chatbots are actually learning and adapting to their environment.
Chatbots are paving the way for a more interactive and conversational recruitment process
We are seeing AI across the entire candidate journey; from the ‘awareness and engagement’ phase to the ‘offer and on-boarding’ phase. And despite criticism of AI in the world of talent acquisition, such as the view that it might actually replace recruiters or that AI makes hiring less “human”, the adoption of these tools has proven to jumpstart a more interactive candidate experience. Not to mention, chatbots produce a plethora of benefits for recruiters.
Because of this, recruitment chatbots have become a mainstream tool for hiring professionals in recent years to attract and secure top industry talent. In fact, PwC named AI one of the in business, and IDC predicts AI will be a by 2020. And this hockey-stick growth doesn’t come without reason. The ability to automate HR decisions at the top of the hiring funnel, particularly with the use of chatbots, has enabled not only a more efficient, but a more conversational recruitment process.
Let’s take a closer look at the benefits of AI-powered chatbots for recruiters…
1. Chatbots liberate recruiters from time-consuming tasks
Of course, the ultimate goal of every hiring professional is matching the best talent with the right job. Easier said than done. To get there, it requires strategy, technology and perseverance. But it also includes menial and meticulous tasks like screening candidates and setting up interviews. That’s where AI-powered chatbots can come in. One of the main benefits of AI-powered chatbots is they free up recruiters from time-consuming and meticulous HR tasks, by automatically screening questions and capturing contact information for qualified candidates. Those same candidates can now move forward to the the next stage of the process. By transferring the menial and structured tasks to the chatbots during the early stages of the candidate journey, recruiters can spend more time on the important work only humans can do. And this is particularly useful in the ‘awareness’ phase of the hiring process, where candidates are looking for that simple, personalized interaction.
2. Increase conversions from your sourcing efforts
Sourcing talent and getting the attention of passive candidates at the right time is a key issue for hiring professionals. It’s no wonder that recruiters are rethinking their strategies, seeing as of active and passive candidates are open to new job opportunities and over of candidates are passive job seekers. The ability to instantaneously chat about the job requirements, especially through a personalized message, will increase conversions of those hard-to-find talent.
How does this happen? Well, after driving job seekers to your career site through sourcing efforts (like programmatic advertising) or your recruitment marketing efforts, you automatically deploy AI-powered chatbots on your site to start conversations with the job seekers. These candidates are more likely to start a conversation than they are to fill out an application, which is how AI-powered chatbots will increase conversions.
3. Interactive, two-way conversations are more telling of candidate intent
Chatbots not only help with sourcing, but they facilitate the by collecting and accumulating data related to specific job requirements. Since resumes give only a one-dimensional glimpse of a person’s abilities, using chatbots to ask screening questions will ensure the candidate is fully motivated and qualified before moving onto the next steps.
Not to mention, AI-powered chatbots screen candidates with less bias. Whereas humans are prone to a degree of social bias, AI ignores such categorization (gender, age, income), giving candidates an equal shot. One major argument, however, is that . If the programer is bias, this will be carried over to the bot. Nonetheless, they are a step in the right direction.
4. Candidates want more communication. Chatbots can provide it.
The number one request from candidates is more communication. You may be surprised to know that of resumes are ignored at the top of the hiring funnel, and almost applications are missed by recruiters. And this is largely due to the burden of manual screening. Incorporating AI-powered chatbots provides a superior communication channel because recruiters have more time to spend on work that requires actual human interaction. Automation ensures that qualified candidates will stop slipping through the cracks.
5. Chatbots enable more human interaction
Understanding the rewards (and the risks) of incorporating AI into your candidate journey will enable you to get the most out of these tools. One argument against AI in recruiting is that it will . Another is the view that AI will actually replace recruiters. Despite the idea that they will steal jobs and take over, these tools not only encourage the work of recruiters, but they allow more human interaction throughout the hiring process. Chatbots give recruiters more time to spend on emails, phone calls, and interviews, creating a more intimate and engaging communication channel. It gives candidates a sense reciprocity, which is crucial for the next stages of the process.
Changing the game of talent acquisition
AI is a disruptor, and it is making the world of talent acquisition smarter. Chatbots have become an imperative tool for a more efficient hiring process, by liberating the time of recruiters so they can focus on a superior candidate experience. Despite the criticism, these tools are changing the game. And it’s time to incorporate AI into your recruitment toolkit.
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