This just might be the year that video gets the attention it deserves in recruiting.
We’ve already written about why all recruiters should use video, and Joe Matar, our director of marketing, has been busy creating video interviews with innovative talent acquisition leaders for months. We’ve shared clips from many of these videos on our social media channels, but because we’re still getting the hang of this omnichannel thing ourselves, we’ve never posted these videos on our blog… until now!
To make sure you don’t miss out on any of the recruiting wisdom Joe and his guests share, we put together this roundup of the best videos of 2019 so far.
Here’s what you might have missed:
Heidi Gerhard, Director of Talent Acquisition, BASF
If candidate experience has become a key focus of your talent acquisition efforts, this video is a must-see. Heidi Gerhard, director of talent acquisition at BASF, talks with Joe about how her team approaches this in a more holistic way. BASF ditched the long lists of position requirements and replaced them with ”impact-based hiring,” which is focused on the accomplishments and the results an employee is expected to achieve in a given role. Her team also prioritizes inclusion with a campaign that leverages a hashtag for broader reach. Heidi shares insights on how these shifts have benefited her organization and its impact on employer brand.
Jennifer Newbill, Director of University Relations and Recruitment, Dell
Do you know what your employees actually think about your company? Jennifer Newbill, director of university relations and recruitment at Dell, does. For the last several years, her team has been encouraging employees to review their employer (anonymously) on Glassdoor, for better or worse. By monitoring and responding to the results, Dell isand helping employees understand the impact those reviews have on job seekers who are reading about potential employers on the site. In doing so, Jennifer’s team has created an environment where employees become employer brand advocates and feel safe expressing their honest opinions, knowing that the company cares about what employees think.
Kumari Williams, Director of Talent Acquisition and Employer Branding, HARMAN International
A big part of talent acquisition is focused on employer branding, and that can be a huge challenge when you work for a company that doesn’t have immediate name recognition. Kumari Williams, director of talent acquisition and employer branding at HARMAN International, is in charge of such a mission. HARMAN may not be a household name (yet) but some of its subsidiaries, like JBL, are quite well known. Kumari explains how to bridge the knowledge gap between familiar product lines and the separate brand of the parent company. She shares the techniques that have worked for HARMAN to build a distinct employer brand that helps attract candidates, as well as how her team measures the results of those efforts.
Dustin Wilshire, Talent Acquisition Manager, Nike
Recruiter burnout is a real thing, and it’s become more common in the new ‘connection economy’ (as Seth Godin dubbed it). Dustin Wilshire, talent acquisition manager at Nike, encourages recruiting professionals to think of themselves as advisors to combat this problem. He explains how to partner with hiring managers from the beginning of the process, how to set expectations and prove your value, and why recruiters need to look beyond resumes to help hiring managers make the best decision about candidates.
Joe has a lot more video interviews like these planned for this year, with even more actionable insights from talent acquisition leaders at top companies. To make sure you don’t miss out, follow Joe on , and connect with Brazen on and .
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