If you’re trying to find the next big thing in recruiting, stop; the solution is right at your fingertips. Need proof? It’s how Hard Rock was able to hire 120 people in 30 days.
We often hear about the growing social side of recruiting — but what we don’t hear about is the numbers.
Does using social media for recruitment actually work?
That’s why a story on Inc.com caught our attention; it detailed Hard Rock Cafe’s massive success with recruiting employees on Facebook. The company wanted to hire 120 people to open a new restaurant in Florence, Italy — in just 30 days.
Facebook: a recruiting powerhouse?
For help, Hard Rock turned to Work4, a “social media based hiring system.” Here’s how they found candidates through Facebook:
- Added a special careers section to their Facebook page, on which they listed all of their open jobs
- Ran an ad campaign that targeted fans of rock & roll who lived in the area
Did it work? In a big way.
According to the article, “They got 4000 applications in 4 weeks, interviewed 1000 people, and ended up hiring the entire staff of 120 people through Facebook.”
And the techniques used by Hard Rock aren’t the only ones available; for established companies, Work4 also recommends using existing friendships.
As founder Stéphane Le Viet explains:
“Referrals [on Facebook] should be extremely easy. Your friends are already there. If there are jobs at your company that fit your friends profile, we’ll let an employee know. You’ll receive an email saying ‘your friend John fits this job profile. If you’d like to share with him, click here.’”
So the next time you’re starting a recruitment wave, it might be time to look where everyone’s already hanging out: Facebook.
Susan Shain (@TravlJunkette) is a travel blogger who loves helping people discover adventure through international travel or alternative careers.