We’ve come a long way from crowded hotel ballrooms and folders stuffed with resumes. Here’s why online events are becoming so popular.
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We’ve come a long way from crowded hotel ballrooms and folders stuffed with resumes. More and more recruiters are using online events to find qualified candidates for the positions they want to fill. Suddenly, your best candidates are all in the right place at the right time, which means you can save time finding them.
If you haven’t caught onto this trend yet, it’s time to add online networking to your recruiting schedule or replace some of your in-person events with online ones. (Click here to tweet this thought.) Online networking allows you to go beyond your social media strategy and promote one-on-one engagement with potential hires. Even better, the convenience of online networking will win you over in a flash.
Not convinced? Here are seven reasons to try online networking to fill openings at your company:
1. It’s easy and convenient
Forget booking travel, schlepping boxes of swag and getting mediocre sleep on hotel mattresses. Online networking events allow you to connect with candidates without ever leaving your office — or even your house.
2. It’s the best way to meet qualified candidates
The candidates you’ll find at online networking events are tech-savvy and willing to try new methods of communication. Now, aren’t those exactly the kind of people you’re hoping to hire? We thought so.
3. You’ll meet more candidates without spending all day on your feet
Avoid getting stuck chatting with a candidate who just doesn’t fit your mission. Use the timed structure of online networking events to your advantage. With just a few minutes to connect with each candidate, you (and your potential hires) will be forced to get down to business.
4. It’s easy to access candidates
Online networking puts qualified candidates at your fingertips. You may even find you have access to a wider range of candidates — including those who may not be able to sneak out of their current jobs to meet you or attend an in-person info session.
5. Online networking events can promote your brand
Ready to recruit? When you host an online networking event, your company’s visual branding will be front and center. Candidates will get a taste of what your brand is all about just by attending the event.
6. Your candidates will be at ease
Job fairs and recruiting events can be nerve-wracking at best (and social anxiety nightmares at worst). Online networking takes the pressure off attendees, who can then focus on what matters most: their qualifications and experiences.
7. It shows off your innovative side
Look at you, using the latest technology to reach potential employees through the Web. You know the power of the old-fashioned meet-and-greet, but you’re willing to embrace new methods as well. Candidates will appreciate your willingness to experiment and admire your accessibility. And guess who might also be impressed? Your boss. That can never be a bad thing.
Ryan Healy is COO and Co-Founder of Brazen Careerist.