Use visual content to give your marketing strategy a boost and engage with your audience. Here’s what you need to know about the most popular visual content types.
Visual content is the next best thing for your marketing strategy: It’s more appealing to view and take in. What would you prefer? Reading a paragraph or two of text or watching an eye-catching animation that explains the information with minimal effort?
The days of the written press release are coming to an end. Consumers are answering more to visual media, and readers are likely to spend more time and interest looking at imagery and videos. (Click here to tweet this quote.)
Multimedia material can make a huge difference when engaging with your online audience. The most popular visual techniques are video, images and infographics.
Video is most engaging
The growth in online video production companies over the last few years is phenomenal; with a variety of rates, your company doesn’t have an excuse not to have a corporate video. Having an online video to promote your business provides endless possibilities and advantages, such as the ability to attract and educate new customers.
Google ranks video content 60 percent higher than written text, which generates more traffic to your site. Video is a great tool for showing off a new product or service you offer. Using a video allows you to get straight to the point so you can promote yourself clearly and directly.
Recently, more businesses are using video as a marketing tool. With the many social resources and platforms offered, your video will help increase sales or interest.
As far as video marketing is concerned, YouTube is the best invention since sliced bread. Using your own social media accounts, you can spread the word all around the world.
With a bit of luck and determination, your video might go viral — which means an increase in interest to your business, while making yourself or company an authority in your field.
Imagery is the nicest to look at
Even the easiest and simplest visual content will increase interest and make life easier for your reader. Including a photo into an article can increase views by 45 percent.
But image quality matters, especially if you’re promoting an event or product. Images are an important resource because they can be spread through social media, such as Facebook, Twitter and Instagram.
Social media is an outstanding asset for businesses, as it’s free and connects people all over the world. There are 1.26 billion Facebook users across the globe — and it costs nothing more than a good idea or well-crafted visual content to reach everyone!
Infographics are the most informative
Infographics can be incorporated into a video or stand on its own. The point of creating infographics for marketing is that they’re useful and easily shared while carrying your branding far across the Internet. It’s probably the biggest newcomer, having a massive increase in popularity throughout 2014.
All infographics designs are different, so don’t worry about competing with other brands to have better ideas. Yes, the more creative your idea the better, but sometimes it might not be necessary. There’s nothing worse than over doing something and making it look out of place, which can lead to people being put off by what they see.
Before you pay top dollar, ask: Is it appropriate and will it do its job?
Social media is everywhere, but that doesn’t mean you’ll become increasingly popular. You have to work for it, join communities and interact with your customers; this is the only way they’ll know who you are and what you do.
Video and other forms of visual content connect and build relationships to foster strong audiences. By creating high quality visual content, you give your customers an easier way to spread the word about your business and give new customers a reason to find out more about you.
This drastically improves the image of your business. Spreading this visual content couldn’t be more simple with the widespread use of social media. Take advantage of it to further increase the image of your startup and generate additional sales.
Sam Richardson is a young creative intern at Phink TV with an interest in visual content marketing as well as writing articles/blogs in and around the creative industry. Outside the office, he enjoys competing in triathlons and socializing with friends. Connect with Phink TV on Facebook or Twitter.