Why not use all the tools you can to battle the talent shortage – including a chat platform like Brazen!
If you’re in Talent Acquisition or Recruiting, news of a tightening job market is not news at all. And while low unemployment is a sign of a strong economy, less people looking for jobs combined with ever-increasing skill requirements has created a perfect storm for the recruiting industry.
The hunt for top talent is more competitive than ever and even leading employers are scrambling to adjust to the demands of their organizations. In other words, the war for talent is in full battle and right now the talent is winning.
To gain ground, recruitment teams have gone on the offensive; shifting from reacting to inbound applicants to proactively searching out and marketing passive and hard-to-find talent. To put recruiting functions in terms of marketing, you’re looking to build a strong funnel and consistently move prospects through the funnel while they’re hot and engaged.
It’s obvious that you need innovative technologies geared towards recruitment marketing in order to stay one step ahead. Solutions like SmashFly and iCIMS have attempted to streamline the process of filling the top of the funnel by screening and messaging candidates that have applied.
Sure, these tools are useful for covering the basics, but they still leave glaring gaps in two important areas: actually starting a conversation with interested candidates, and attracting passive candidates in the first place. Job seekers are tired of filling out lengthy applications, while passive talent is typically employed with no time for applications, phone calls or in-person interviews.
Imagine creating a virtual career event in 15 minutes and hosting it for just 30 minutes as a way to connect with potential candidates and cover all these bases in just a few easy steps?
Believe it or not, on a daily basis, you could host events and start conversations with candidates at every stage in the funnel. Chats like these would ensure a stellar candidate experience, and give passive talent a chance to get their questions answered even before applying.
(Shameless Plug Alert!)
Brazen does this for you! Brazen is a web-based platform designed for recruiters to create and host an unlimited number of online hiring events. These events can range from large career fairs to smaller, more targeted sourcing events for your hard-to-fill positions.
In your next communication, just add a new call-to-action: “come chat with a recruiter” to get more “at-bats” with candidates. Some ways you can do this are:
- Segment and email your talent pool with relevant events.
- Host an internal event to gather more referrals.
- Keep your prospects engaged with an event hosted by a current employee in their field.
- Get your finalist in an event with the hiring manager.
- Help new hires with an event focused on training and expectations.
And that’s just the tip of the iceberg! Brazen clients come up with new ways to flex the platform everyday. Feel free to explore our website for examples!
Recruitment Marketing is the first step in being a more proactive recruiter. In order to drive results, you have to be innovative and start the conversation, human to human. By providing a clear and actionable next step for candidates to engage with your brand, you’re sure to see results.
We show you how. With Brazen, you’ll get people chatting. And it’s affordable, simple and fun!
Want to see it in action? You’re invited to Network with Recruiting All-Stars, your all-access pass to experts in recruiting on Thursday, March 23rd. See you there!