58% of executives agree hiring for creativity in 2016 is challenging.
Some positions are more straightforward to hire for than others.
Need someone to balance the books? Look for someone who’s saved their past employers money. Need to make more sales? Hire the salespeople with the best track records.
But how do you hire effectively for something nebulous like creativity? Even that defining and finding creativity can be almost as overwhelming as the act of being creative itself.
It’s no wonder 58% of surveyed executives find it challenging to hire for creative positions, up 16% from six months ago and the highest since the survey began in 2010.
“Companies have specific staffing needs, particularly in digital marketing, and seek professionals with precise skills and experience to support these initiatives. Low unemployment coupled with high demand is creating a competitive hiring environment,” said Diane Domeyer, executive director of
According to the survey, the most in-demand hiring areas include:
- Content marketing
- Creative/art direction
- Brand/product management
- Print design/production
- Interactive media
- Account services
- Media services
- Web design/production
- Marketing research
- Digital marketing
Check out the below for more detail on the state of hiring for creativity in 2016. And if you’re looking for better tactics to tackle that competitive hiring environment, make sure to download The Power Shift: How to Attract & Engage Top Talent in a Candidate-Driven Market.