Memorial Day is a time to think about those who served to preserve our freedom. It’s also a good time to think about the ways we can serve those vets who return home and need our help.
It’s Memorial Day here in the U.S. and a about honoring our veterans with employment deeply resonated with us.
Steve Cahillane, president and CEO of Coca-Cola, writes:
Over the next five years, approximately 100,000 veterans are expected to transition to civilian life. As we commemorate Memorial Day by honoring the extraordinary courage and sacrifice of our men and women in uniform, I am calling on the U.S. business community to commit to hiring each of these veterans who is able and willing to work.
According to Cahillane, not only do we owe it to our vets to help them find rewarding jobs, but it is a good move for employers:
Our military personnel have voluntarily endured hardships to serve and protect our country. When they return home, they deserve support and recognition from our great American companies.
It also makes perfect business sense. Military veterans bring the leadership, discipline and commitment to excellence that winning companies look for in their associates. They demonstrate tremendous accountability, and they’re hardworking and loyal. They’re problem solvers and understand that obstacles to an objective only make that objective more valuable. They’re passionate about winning and understand the value of teamwork in getting there. In short, these vets provide as much value for business as business does for them.