Recruiting & HR
Which would you prefer: a hero’s journey or a jester’s folly?
If you personally identify with one of those archetypes, the question hits home. For job seekers looking to make a huge commitment to a company, the archetype of your employer brand can have a big impact on their decision making.(read more)
Once upon a time, companies could simply post job openings and the applications would pour in.
Today, that’s not the case. Whether it’s a fairytale or ancient history, the days of passively sharing job postings and expecting top talent to knock on your door are long gone.(read more)