You can succeed with your new online biz even if you’re not a technical wizard. Here’s how.
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So you want to start an online business. Are you willing to be shameless in your pursuit of the right strategies, tech tools and marketing know-how?
Awesome, then let’s begin.
Let’s take a look at the technical skills you’ll need to start an online business, because it does involve the web, and that means you’ll need a certain level of . Don’t worry; there are only four essential steps to getting techy that will help your online business succeed.
1. Decide What You Need To Learn
Websites. Google Analytics. Conversion rates.
You probably have a basic understanding of technology; now you just need to learn more about the specific tools of the online business trade.
You might think that the first step to getting an online business up and running if you’re not tech savvy is to hire all the work out. But don’t make the mistake of putting the keyboard before the mouse.
When you try to hire someone to do something that you don’t understand, you might get gypped, end up with the wrong setup and waste a ton of time.
Having a of what you’re trying to accomplish and how it works will save you a ton of time trying to explain what you need. It could also save you a lot of money, because you’ll be able to judge how much time a certain project should realistically take and whether a quote is acceptable.
2. Find The Tech Training You Need Right Now
So, how can you go about getting a basic understanding of the tech tools you’ll need?
You can learn to code at , watch to get up to speed and .
The great thing about learning the ins and outs of this technology is that you’re likely to discover it’s much easier than you thought. That alone will save you a few hundred dollars, and you’ve also just gained a new marketable skill. Level up!
3. Get Your Website and Blog Up and Running, Stat
The next step to is setting up your online presence, and that means starting with a website and blog.
Why do I recommend having a blog instead of just a static website? Because you’ll want to be creating and curating content on your site consistently to showcase your talents.
You’ll want to buy your own domain name, and set up a website using the 5-minute install that’s available on most hosting providers.
The great thing about WordPress is that it’s such a popular platform, you’ll have a plethora of options: whether you want to hire it out or learn how to do it yourself, the resources are out there.
4. Be Adaptable, Because Technology is Always Changing
Get comfortable with change. As an online business owner, you’ll soon notice that things are always in flux: popular social media platforms, competitors, software systems and your audience’s needs.
There’s nothing wrong with these changes—they could even help your business. But be prepared to buckle down, because each time there’s a new piece of technology that’s relevant to your online business, you’ll need to get your hands dirty and .
Get plugged into a community of online business go-getters to stay on the cutting edge as these changes take place.
You’ll also want to stay nimble in your own business, since you might need to tweak offerings, blog topics and more as you and your business evolve over time.
is an online business triple threat, serving up digital strategy with integration and do-it-yourself training programs to turn your website into the asset you know it should be. She’s the creator of and she loves getting techy with it, doing martial arts and drinking green juice.